互聯網時代的到來完全改變了經濟和政治的格局，大數據的力量徹底轉變了大多數的業務流程，我們能夠做出比以往任何時候都有把握的決策和判斷。

目前創新互聯已為成百上千家的企業提供了網站建設、域名、網絡空間、網站改版維護、企業網站設計、溧水網站維護等服務，公司將堅持客戶導向、應用為本的策略，正道將秉承"和諧、參與、激情"的文化，與客戶和合作伙伴齊心協力一起成長，共同發展。

為了使企業更有價值，獲得更多的利潤，企業主或管理團隊，需要關注兩個主要觀點：

1.研究企業如何利用數據采集技術的潛在力量。

2.分析大數據如何幫助產品的創新從而創造更多的利潤。

這個市場分析會影響公司如何發展他們的策略，讓他們不斷朝著自己的目標前進。

他們也有能力從現有和潛在的客戶那里獲得更多的見解。這些有用的信息是追蹤消費者行為的一種方式，在任何情況下增加銷售量。

專家們認識到速度和安全性是在提供有效的大數據分析時的兩個至關重要因素。速度意味著數據能夠很快產生并進行快速的分析。如果有必要，允許企業迅速做出重要的決定。

大數據如何幫助企業?

安全的數據傳輸對企業和政府機構檢測欺詐以及預防犯罪是非常重要的。大數據分析程序可以理解世界上任何機構所記錄的數據。Palantir，一家位于加利福尼亞州帕洛阿爾托的企業，選擇了大數據技術來進行企業的預測。Palantir已經設計出了一個程序，該程序目前被美國情報部門用來偵查和預防恐怖活動。通過對恐怖嫌疑人的資料審查，這個程序把有利于逮捕備受矚目的罪犯的數據聚集在一起，對于那些被拘押的人來說是無價的，對于我們所有人的安全也是極為重要的。

大數據還有助于了解模式分析，這適用于許多領域，包括幫助企業從數以百萬計的數據中來了解用戶的需求，以及客戶需要公司為他們提供的產品和服務。對于任何公司來說，放一磅或一美元的價值在它上面幾乎是不可能的，但是可以肯定的是，公司寧可擁有大數據。

預測大數據的未來價值

在2018年，全球大數據市場的價值預計將達到483億美元。北美在收益方面目前是市場中的領導者，預計表明直到2018年它仍將保持其領先的位置。下一個主導市場會是歐洲，它以集中的企業使用和數據分析來給相關的公司顧客創造強大的用戶體驗。

隨著數據完整性的提高，大數據創造了許多新的機會，流行的社交平臺Facebook聲稱他們每天都會收集到超過500TB的用戶數據量。你在Facebook社交平臺上發的關于自己愛好的帖子，你在哪里簽到以及你使用GPS的這些所有的數據都被收集起來了。

像Netflix這樣的組織機構在商業模式中使用這些數據來轉變顧客的觀念和活動。Startups利用這些信息來決定未來他們如何擴大自己的市場。

另外，隨著大量數據的獲得，投資者和公司使用收集到的大數據分析來研究世界經濟的增長和財政狀況的改善情況。

雖然要確切的計算出一個公司的大數據價值或許是不可能的，但有一件事可以肯定，它確實是存在的。

作者—Maytech專注于通過無縫的，可擴展的數據采集方法來幫助企業利用大數據的力量。

英語原文：

Can You Put a Price on Big Data?

The internet era has changed the economic and political landscape completely. The power of big data has revolutionised most business processes and now allows for decisions and analytical judgments to be made with more certainty than ever before.

In order for a business to be more valuable and profitable, owners, or the management team, need to focus on two main ideas:

1. Researching how businesses can use data acquisition technology to leverage potential

2. Analysing how big data can help to innovate on existing products and create more profit

This market analysis impacts how companies will develop their strategies and allow them to work towards achieving their goals.

They will also have the ability to get more insights from their existing and potential consumers along the way too. This useful information is a way of tracking consumer behaviours and in almost all cases increase sales.

Experts recognise that speed and security are both vitally important in delivering effective big data analytics. Speed means that data can be generated and analysed in moments, allowing for businesses to make important decisions immediately, if necessary.

How big data helps businesses

Secure data transfer is important for business and government institutions in areas where fraud detection and crime prevention are involved. Big data analysis programs can be used to understand situations from recorded data all over the world. One of the companies which joined the technology of big data to forecast situations is Palantir, a business located in Palo Alto, California.

Palantir has designed a program which is now being used by the US intelligence department to detect and prevent acts of terrorism. Through the examination of the information on terror suspects, the program puts together the data which can lead to the arrest of high-profile criminals – priceless for those in charge and paramount to the safety of us all.

Big data also helps to understand pattern analysis. This is applicable in many fields, including business where it has made millions for companies using it to understand what the consumer wants and delivering products and services as their clients demand them. Putting a pound or dollar value on its worth to any given corporation is nigh on impossible but, rest assured, companies would rather have big data than not!

Predicting the future value of big data

In 2018, the global big data market is forecasted to be worth $48.3 billion. North America is the current leader in the market in terms of revenues and the forecast indicates that it will still hold its position until 2018. The next leading market is Europe which is also known for its intensive business use and analysis of data to create an enhanced experience for the relevant company’s customers.

With improved data integrity, big data creates new opportunities. The popular social media platform Facebook is said to collect more than 500 terabytes of user data per day. The posts that you have liked in Facebook, the places where you checked-in and your usage of GPS are all collected.

Organisations such as Netflix have used this data to transform customer perceptions and activities into business models. Startups can take advantage of this information to determine how they could further expand their niche market.

And, with the massive amount of data available, investors and companies can use the analysis gleaned from big data research for the growth of the world’s economy and improve their finances as well.

While it may be impossible to put an actual figure on what any one company’s big data is worth one thing is for sure – it’s here to stay.

End.

當前標題：譯見：你能估算大數據的價值嗎？
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