隨著互聯網的飛速發展，SEO網站優化行業近年來競爭愈演愈烈，百度算法的頻繁變化更使SEO行業處于水深火熱之中，許多行業運營人員表明：網站利用SEO優化所帶來的效果遠不如以前，甚至許多企業都放棄了SEO優化。其實這并不是明智的決策，只要更深入的解之后，會發現競爭越激烈表示SEO網站運營中的地位更加重要，而且筆者敢斷言，今后的互聯網中，企業網站要想持續盈利并穩定的運營下去是離不開SEO和網絡營銷型網站建設的所以企業不可輕視搜索引擎優化的作用;同時從事網站優化人員更應該加強自身的優化技術，使網站在激烈的行業形勢下脫穎而出，給企業帶來更高的商業價值。
With the rapid development of the Internet, SEO website optimization industry competition intensified in recent years, the frequent change of Baidu algorithm makes SEO industry in dire straits, many industry operators show that: before the site using the SEO optimization has far less effect, and even many companies have abandoned SEO optimization. In fact, this is not a wise decision, as long as the better solutions, will find more fierce competition that SEO site operation is becoming much more important, but I dare say, the future of the Internet, the enterprise website to sustained profitability and stable operation is cannot do without the construction of SEO and the network marketing website so the enterprise is not to be sneezed at search engine optimization function; while engaged in the site optimization personnel should strengthen the optimization technology itself, make the website talent showing itself in the fierce industry under the situation, bring higher commercial value to the enterprise.
搜索引擎優化這一概念一直存在缺陷。最糟糕的條件下，搜索引擎優化就是指為讀者制作互動性更小的網頁內容，但對搜索引擎和神秘的算法（即決定搜索結果在谷歌搜索中的排序的算法）而言，這些當然是更好的內容。發展得好的情況下，搜索引擎優化不僅是指在創建清晰可連接網站（這些網站建設擁有清楚的內容、有意義的主題、高質量的圖片，而且連接還不會斷開，時遵循好的方法，而且還意味著這些網站也是用戶最愿意前往的高質量的目標網站。
Search engine optimization of this concept has been flawed. The worst conditions, search engine optimization refers to the webpage content making interactive smaller to readers, but to the search engine and the mystery of the algorithm (i.e., decided to search results on Google search ranking algorithm), which of course is better content. The development of the best case, search engine optimization is not only to create clear can connect website (these website construction has clear the contents, meaningful theme, high quality images, and the connection is not disconnected, follow the best method, but also means the site is also the user willing to travel high quality target site.
網站優化人員除了不時的探索新的技術之外，還需要經常了解搜索引擎的動態。對于百度來說，不需要知道詳細的算法內容，但對于算法中提到東西我一定要多去了解，然后揚長避短合理的運用于我網站優化上。接下來，筆者就跟大家談論一下搜索引擎優化之中的投票原理和操作誤區。
Site optimization personnel in addition to explore new technologies from time to time, also need to know the dynamic search engine. For Baidu, does not need to know the details of the algorithm, but the algorithm mentioned things I must know how to use, then make reasonable in our website optimization. Next, the author would like everyone to talk about search engine optimization theory of voting and operational mistakes.
搜索引擎算法中的投票原理
The search engine algorithm in the theory of voting
關于投票原理和機制，相信大家并不陌生，可能我曾經也有參與過投票活動;例如：部門責任人推薦、國外領導人選舉等，這些都屬于投票行為。那么，對于網站而言，投票可以分為：站內的互相投票與來自互聯網的投票，搜索引擎可以通過投票比列初步判斷一個網站質量價值、受眾群體以及優化是否正規，投票比例越高，搜索引擎獲得的排名展現越好。
About the voting principle and mechanism, I believe we are not unfamiliar, may I have also participated in the voting; for example: responsible departments recommend, foreign leader election and so on, these all belong to the voting behavior. So, for the site, the vote can be divided into: station vote and vote from the Internet, search engines can vote has preliminary judge a site quality value, the audience and the optimization of whether the formal vote, the higher proportion, search engine rankings show better.
關于站內的互相投票
On site vote
站內互相投票可以簡單的理解為內鏈，因此內鏈的合理性尤為重要。一般來說，網站首頁會接受來自網站各個內頁的投票，所獲得的投票最多，自然搜索引擎給予網站首頁的權重值最高，而在實際站內優化中，許多SEO優化人員仍在網站內頁添加關鍵詞指向首頁，其實這是不合理的也是無效的投票，很可能被搜索引擎判斷為優化過度導致首頁降權，筆者就曾經犯過這樣的錯誤。另外，首頁在獲得站內的投票的同時，也會對內頁進行投票，因此我需要把網站非常重要的信息布局在首頁，并給予鏈接入口，讓內頁獲得首頁的投票，搜索引擎也會認為這樣的頁面是網站精華局部，會給予比較高的權重值。
The station vote can be understood within the chain within the chain, so the rationality is particularly important. In general, the website home page will be accepted from all sites within the pages of voting, the votes, the weight of the natural search engine to give the website home page is the highest, while in the station optimization, many SEO optimization personnel are still the site pages to add keywords to the home page, in fact this is irrational and invalid votes, it may be search engine for optimization excessive page down the right, the author has made such a mistake. In addition, the home page in site vote at the same time, also on the inside pages of vote, so I need to put the site is very important information in the page layout, and give the link entrance, let the inside pages get the vote, the search engine will think this page is the site of the essence of local, will give relatively high weight value.
來自互聯網的投票
From the Internet voting
來自互聯網的投票就是通常所謂的網站外鏈，當網站獲得的外鏈投票值越多時，獲得的權重和投票所指向的關鍵詞排名越高，這是保證外鏈質量的前提下才可成立，筆者也是單方面從外鏈角度去進行分析的實際上網站權重排名還受到很多因素的影響。由于網站外鏈投票可操作性很強，會有部分優化人員為了讓關鍵詞排名短時間內獲得好排名，大量的去做外鏈，這種做法現在已經被搜索引擎認為是作弊，百度也能夠很好的識別。關于網站外鏈的投票，搜索引擎還會對此外鏈的可信度進行判斷，一般來自單方面的投票可信度要低于多方面的投票，因此我做外鏈的時候不要單平臺去發布很多，而是多平臺去推廣發布，除此之外，還應該注意外鏈的合理自然性和質量價值性等多方面。
From the Internet voting is what is usually called the site outside the chain, when outside the chain of voting sites obtained values more, keyword weight gain and voting by pointing to the higher ranking, this is the premise to ensure the quality of the chain will be established, the author is also a single from the chain point of view to analyze the actually website weight rankings are also affected by many factors. Because the site outside the chain of voting strong operability, there will be some optimization personnel in order to allow the keyword to get good rankings in a short period of time, a lot of the to do the chain, this practice has now been search engine that is cheating, baidu also can well identify. On the site outside the chain of voting, search engines will this outside the chain of credibility to judge, voting credibility from unilateral lower than many votes, so I do the chain don't single platform to release a lot, but multi platform to promote the release of, in addition, should also pay attention to many aspects of the chain the reasonable nature and quality value etc..