咱們必需供認(rèn)：設(shè)計(jì)是目前咱們海內(nèi)網(wǎng)站制作存在的最廣泛、最重大的問題，尤其是企業(yè)網(wǎng)站！這里，咱們所說的“設(shè)計(jì)”不只僅是指尋常咱們所說的立體規(guī)劃、圖片設(shè)計(jì)，還有內(nèi)容支配、制造技巧方面的起因，當(dāng)然，這里咱們重要談前者。
We have to admit the fact that : the design is currently our domestic production sites are the most widely, the most significant problem, especially the enterprise website! Here, we say " design " not only refers to the unusual we said three-dimensional planning, design, and manufacturing techniques, content control reasons, of course, here we talk about the former.
1、在用色方面(The use of color terms)
目前海內(nèi)企業(yè)網(wǎng)站設(shè)計(jì)中最突出的問題就是用色！舉個(gè)最簡(jiǎn)樸的例子，咱們?cè)谌蝿?wù)之余常常瀏覽一些海內(nèi)外企業(yè)的站點(diǎn)，同時(shí)也細(xì)心注意其中的設(shè)計(jì)精華（這可是進(jìn)步設(shè)計(jì)程度的一個(gè)重要方法和捷徑！），我想說的是，即便內(nèi)容完整一樣的兩個(gè)網(wǎng)站，一個(gè)是海內(nèi)網(wǎng)站，一個(gè)是國(guó)外網(wǎng)站，咱們一眼就可以看出其差別（當(dāng)然不是在文字上）！咱們不得不供認(rèn)國(guó)外網(wǎng)站的構(gòu)造設(shè)計(jì)以及用色的程度！國(guó)外網(wǎng)站很考究用色的度，決不胡亂用色，而整體配色的和諧性與作風(fēng)的一致性往往令人驚異，相比之下，海內(nèi)站點(diǎn)在設(shè)計(jì)中并不注意這些方面的表達(dá)，網(wǎng)頁色彩數(shù)量過多、互不相關(guān)的兩種色彩放在一起、搭配不和諧，缺少對(duì)立的作風(fēng)，但由于是企業(yè)網(wǎng)站，往往受“行政”干涉的成分較多，而關(guān)于設(shè)計(jì)者，往往遭到本人下屬和企業(yè)老總（或詳細(xì)擔(dān)任人）的雙重夾攻，尤其在專業(yè)公司更存在這種景象，既有好的設(shè)計(jì)，又要契合企業(yè)擔(dān)任人的口味，實(shí)踐任務(wù)中也有肯定的難度。
At present the domestic enterprise web design is the most prominent problem is the use of color! Cite a simple example, we are working to browse through a number of enterprises at home and abroad to the site, but also careful in the essence of the design ( this is the progress of design degree is an important method and shortcut! ) , I want to say is, even if the content is complete the same two sites, is a domestic site, is a foreign website, we could see at a glance that the difference ( certainly not in the text )! We have to admit that the foreign website structure design and use of color degree! Foreign website is very elegant color, not casually use of color, and the overall color harmony and style consistency often surprising, in contrast, the domestic site in the design does not pay attention to these aspects of the expression, webpage color over-population, unrelated to the two colors together, match harmonious, lack of opposite style, but because the enterprise web sites, often by " administrative " interference of more components, and the designers, often by my subordinates and company manager ( or detailed human ) double ends, especially in the presence of the scene more Professional Company, has a good design, but also fit the enterprise as a person taste, practice task also have certain difficulty.
2、在圖片解決方面(In the picture resolution)
應(yīng)當(dāng)說，專業(yè)公司有肯定的實(shí)力，倡議您在建站時(shí)好斟酌專業(yè)公司或?qū)I(yè)人士。在實(shí)踐任務(wù)中常常碰到企業(yè)本人制造設(shè)計(jì)的網(wǎng)站，其中的圖像解決技巧確實(shí)須要進(jìn)一步學(xué)習(xí)，重要問題是：
Ought to say, the Professional Company has certain strength, initiative you in the station is best considered Professional Company or professional. In the practice of enterprise manufacturing task often come up in my web site, wherein the image resolution techniques need to further study, the important issue is:
2.1 解決手段簡(jiǎn)樸、缺少設(shè)計(jì)思維：圖像方方正正，基礎(chǔ)上看不出如何經(jīng)過解決；不考究圖片與文字的互補(bǔ)搭配；圖片解決過暗，圖片上文字隱約不清；圖片孤立，與四周內(nèi)容缺少對(duì)立；用色怪異，圖片色彩隨便，有的只是隨便找些圖片再經(jīng)過高度和寬度的變形，圖片解決缺少解決深度和細(xì)度；背景與遠(yuǎn)景文字缺少明度對(duì)照，龐雜的背景圖像掩飾了遠(yuǎn)景文字的內(nèi)容，給人的覺得是網(wǎng)站亂成一片……涌現(xiàn)這些問題的癥結(jié)是設(shè)計(jì)者思緒的問題，他們并沒有意識(shí)到網(wǎng)頁中的圖片的實(shí)踐作用，他們往往以為圖片只是為了裝點(diǎn)，其實(shí)，網(wǎng)頁中圖片的真正意義在于深入網(wǎng)站的思維，反應(yīng)網(wǎng)站的對(duì)立形象，加深瀏覽者對(duì)網(wǎng)站形象的記憶，并使他們更疾速控制網(wǎng)站的內(nèi)容。因而，網(wǎng)站圖片肯定要少而精，不用要的、與企業(yè)或網(wǎng)站形象不符的圖片肯定要去掉！
2.1 means to solve simple, lack of design thinking: the image is square, on the basis of see how after solving; not elegant pictures and texts of complementary collocation; picture resolved too dark, text-on-picture unclear; isolated from surrounding content, lack of opposite color; strange sights, the picture color casually, some just find some pictures through the height and width of the deformation, the picture to address the lack of resolve depth and fineness; background and Prospect of lack of brightness control words, complex background image to hide the vision of text content, give a person feel is the site in a piece ... ... Emergence of these problems is the crux of the problem the designer thoughts, they do not realize that the picture in the webpage practice role, they often think the picture just to decorate, in fact, webpage picture is true meaning in-depth site thinking, reaction site opposite image, deepen the visitors to the site image memory, and the they are more rapid control of web content. Thus, the picture will be less, unnecessary, and the site of inconsistent image picture must be removed!
2.2 存儲(chǔ)方法、存儲(chǔ)款式有問題，招致圖像色彩失真、字節(jié)過大：瀏覽海內(nèi)企業(yè)網(wǎng)站，常常會(huì)看到這些情形：圖片部分色彩涌現(xiàn)焦糊的覺得，原先應(yīng)當(dāng)是單色的中央涌現(xiàn)雜色，說究竟是圖片存儲(chǔ)的問題，給人一種很不專業(yè)的覺得，本站前面的內(nèi)容會(huì)通知您網(wǎng)站圖片的各種存儲(chǔ)方法和存儲(chǔ)技巧，這里不細(xì)說，倡議您好請(qǐng)專業(yè)人士為您的網(wǎng)站細(xì)心檢討一下，使您的網(wǎng)站給人一種專業(yè)的印象。
2.2 storage method, storage style problem, cause image color distortion, byte: browse large domestic enterprises website, often see these circumstances: the picture portion of the color have burnt think, originally should be monochromatic Central emerging variegated, said that is actually a picture memory problems, give a person a kind of very not professional think the station, we will inform you of the picture on a variety of storage method and storage techniques, not go into detail here, you had better ask initiative professionals for your web site carefully review, make your site to a professional impression.
2.3 圖片太多：關(guān)于中小企業(yè)網(wǎng)站而言，往往是首頁要突出設(shè)計(jì)，內(nèi)容很少，有的只是象征性的圖像，問題就涌如今首頁上：我發(fā)明很多企業(yè)網(wǎng)站的首頁運(yùn)用的大量的圖片，有的甚至整頁都是圖片切割而成，真難為了網(wǎng)頁設(shè)計(jì)者！假如是傳統(tǒng)媒體設(shè)計(jì)或是局域網(wǎng)，咱們無可挑剔，但假如是廣域網(wǎng)，在寬帶接入沒有遍及以前倡議好簡(jiǎn)約一些，圖片少些，設(shè)計(jì)思維多些，否則色彩淡些，目標(biāo)無非只要一個(gè)：放慢網(wǎng)頁下載速度，別讓瀏覽者望眼欲穿！
2.3: too many images about the small and medium-sized enterprise website, is often home to outstanding design, very little content, some just symbolic image, is now home in on : I found a lot of enterprise website home page using lots of pictures, and even the entire page is a picture cut, easy to webpage designer! If is the traditional media design or LAN, we are impeccable, but if it is a wide area network, broadband access without throughout the previous initiatives best contracted some less, picture, design thinking more, otherwise the color of light, the aim for as long as a webpage: slow download speed, don't let visitors expect to see someone who never comes!
3、在動(dòng)畫運(yùn)用方面(In animation application)
網(wǎng)頁設(shè)計(jì)中運(yùn)用動(dòng)畫咱們無可非議，這也表現(xiàn)了網(wǎng)絡(luò)交互性的一個(gè)方面，但問題是在網(wǎng)頁中胡亂地參加一些互不相關(guān)的動(dòng)畫，美其名曰是活潑頁面，吸引人，這里給您提個(gè)醒：凌亂的動(dòng)畫會(huì)搗亂瀏覽者的瀏覽眼簾，影響瀏覽者的心境，而最終招致來到！還是那那句話：不該放的不要放，檢討一下本人的網(wǎng)站，問問本人，這些圖片能否肯定要有？倡議您在動(dòng)畫方面好找專業(yè)人士幫您設(shè)計(jì)契合本人企業(yè)、網(wǎng)站作風(fēng)的動(dòng)畫，為您的網(wǎng)站添光加彩，而不是胡亂堆放一氣，搗亂瀏覽者的眼簾。
Webpage design in the use of animation we be without rebuke, this also shows the network interactive one aspect, but the problem is in the webpage random in a number of unrelated animation, which is the active page, attractive, here to give you a heads up: messy animation can disrupt visitors browse view, affect browsers' mood, and eventually lead to! Or that sentence: should not put do not put, check my website, ask yourself, these pictures can certainly be? Suggest you in the animation to find the best professionals to help you design conforms to my enterprise, website style animation, for your website plus Tim light color, and not casually piled together, the eye.
4、文字的運(yùn)用(The use of language)
我不曉得企業(yè)建站究竟是為誰看？任務(wù)中我常常發(fā)明一些企業(yè)網(wǎng)站頁面中的正文字體沒有進(jìn)行優(yōu)化解決，粗曠的字體是輕易辨認(rèn)，但整體規(guī)劃被這些粗大的字體搗亂，真實(shí)看不出網(wǎng)頁之美，而當(dāng)我問起設(shè)計(jì)人員不運(yùn)用款式表單的起因，答復(fù)往往是：企業(yè)請(qǐng)求這樣做，他們喜愛大字！——無話可說。
I don't know whether to see the who? Task I often find some enterprise web page text font is not optimized, Bold Fonts is easily identified, but overall planning is the large font trouble, true can not see the beauty of webpage, and when I asked designers do not use style form causes, responses are often: enterprise requests to do so, their favorite characters! -- have nothing to say.
多為您網(wǎng)站建立的用戶著想，而不是您本人。
Much for your website users in mind, rather than your own.
5、導(dǎo)航的設(shè)計(jì)(Navigation design)
基礎(chǔ)上，網(wǎng)站都熟悉到了導(dǎo)航的重要性，但在導(dǎo)航的設(shè)計(jì)方面卻很少有本人特征的導(dǎo)航，這一點(diǎn)，咱們?yōu)g覽國(guó)外的網(wǎng)站，往往給咱們很多有益的提醒。將導(dǎo)航的設(shè)計(jì)融入全部網(wǎng)站設(shè)計(jì)中，而不是將他們孤立，好能將企業(yè)的形象（如標(biāo)記等）參加導(dǎo)航的設(shè)計(jì)，從而進(jìn)一步加深瀏覽者對(duì)企業(yè)形象的熟悉。另外要注意的一點(diǎn)是：導(dǎo)航要合理、不便地去任何中央，又能不便地返回，并注意不要將內(nèi)容藏的太深，使瀏覽者屢次點(diǎn)擊才到達(dá)目標(biāo)的導(dǎo)航設(shè)置是失敗的。
Based on the site, are familiar with the navigation of the importance, but in the navigation design seldom have I characteristics of navigation, to this point, we visit foreign websites, often give us lots of useful reminder. The navigation design into a whole website design, instead of being isolated, can be the best corporate image ( such as mark ) to navigation design, so as to further deepen the understanding of corporate image viewer. Another point to note is that: navigation must be reasonable, not to go anywhere, and can not return, and be careful not to hide the content too deep, so that visitors often hits before reaching the target navigation set failure.
6、對(duì)立的問題(The problem of opposites)
相宜而對(duì)立的整體色彩很輕易在瀏覽者腦子中造成一種延續(xù)的記憶，同時(shí)也是對(duì)一個(gè)網(wǎng)站的最基礎(chǔ)的請(qǐng)求，是網(wǎng)站通過設(shè)計(jì)反應(yīng)企業(yè)形象的一個(gè)重要門路，因而，肯定要加以注意，在前面的內(nèi)容中我會(huì)介紹如何維持企業(yè)網(wǎng)站作風(fēng)的對(duì)立，歡送瀏覽！
Affordable and opposing the overall color very easily in the browsing in the brain resulting in a continuation of the memory, but also on a site the most basic request, is the site through the design response corporate image as an important way, therefore, must be paid attention to in front of the content, I will introduce how to maintenance of enterprise website the style of antagonism, welcome to browse!
7、速度的問題(The problem of speed)
有人說：頁面下載速度是一個(gè)優(yōu)良網(wǎng)站的第一要素。這不為過，咱們剖析一下：個(gè)別來說，人們?yōu)g覽網(wǎng)站是為了獲取某些須要的信息，在目前網(wǎng)絡(luò)速度相稱遲緩的條件下，更應(yīng)當(dāng)為節(jié)儉走訪者的時(shí)光精心設(shè)計(jì)。頁面下載速度是網(wǎng)站留住走訪者的癥結(jié)因素，實(shí)踐任務(wù)中，我的領(lǐng)會(huì)是：假如７—10秒還不能打開一個(gè)網(wǎng)頁，個(gè)別人就會(huì)沒有耐煩。假如不能讓每個(gè)頁面都維持較快的下載速度，至少應(yīng)當(dāng)確保主頁速度盡可以快。而咱們一部分企業(yè)站點(diǎn)的設(shè)計(jì)從速度下去看是失敗的，耐煩的期待半天賦看到最后劃著紅叉的圖片——圖片鏈接下載失敗，只能刷新，這又要等一段時(shí)光。測(cè)試一下本人的網(wǎng)站下載速度，尤其是假如您的網(wǎng)站首頁圖片對(duì)照多的話，當(dāng)然注意消除本人電腦中瀏覽器的緩存。另外，影響網(wǎng)站速度的因素有很多，其中除了技巧方面，就是主體圖片，因而在此再次強(qiáng)調(diào)一下肯定要保障圖片運(yùn)用的度！
Some people say: page download speed is a good site for the first factor. This is not over, we analyse: individual, people browsing the web to obtain some necessary information, in the present network speed very slow condition, more should be to save visitors time carefully design. Page download speed is the key factor to keep visitors to web sites, practice task, my understanding is: if 7 - 10 seconds can not open a webpage, others would have no patience. If you can not let each page sustain faster download speeds, should at least ensure home speed as soon as possible. While we part of enterprises site design from the speed down to see is failure, patiently wait time to see the last row of red fork pictures -- the image link to download fail, only the refresh, and wait for a period of time. Test my website download speed, especially if your web site home page picture control many things, of course pay attention to eliminate my computer browser cache. In addition, there are many factors influencing the website speed, which in addition to the skill, is the main picture, so once again must guarantee the use of picture!
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